Karen Scharf
Karen Scharf helps entrepreneurs and small business owners attract and retain more clients. Karen offers several coaching programs and a Marketing Makeover to turn your current, ineffective advertising into a new and improved system. She also accepts full service marketing assignments. Check out her FREE reports at http://www.ModernImage.com.
http://www.ModernImage.com
http://www.ModernImage.com
Articles by this Author
Best Practices For Your Email Newsletter
- By Karen Scharf
- Published November 1, 2008
- Unrated
Email newsletters are an excellent way to market your business, highlight your expertise and build a relationship with your prospects and customers. Email newsletters are relatively easy and inexpensive to produce, but that doesn't mean they're fool-proof.
Measure What Matters, Dump What Doesn't
- By Karen Scharf
- Published October 31, 2008
- Strategic Planning
- Unrated
I recently met with my friend Neil to discuss several business building strategies. I shared with him a tool that I use in my own business on a daily basis. You can
create this tool on your own, it's super easy to use, and I guarantee it will help you grow your business exponentially.
Everything But the Kitchen Sink
- By Karen Scharf
- Published October 31, 2008
- Customer Service
- Unrated
My sister-in-law recently shared a little tip with me, and even though the tip was related to housekeeping, I thought it was a great concept to apply to any business. Here's what she said: she always ends her day by making sure her kitchen sink is cleaned. That way she can wake up to a clean sink, and the rest of her day just goes more smoothly.
6 Steps For Collecting Testimonials That Aren't Stupid
- By Karen Scharf
- Published October 29, 2008
- Advertising
- Unrated
Sam told me he never bothered collecting testimonials since he always thought they were "stupid". He claimed that reading testimonials never inspired him to make a purchase since they always sounded like they were made up anyway.
Email Marketing Plan of Attack to Increase Holiday Sales
- By Karen Scharf
- Published October 23, 2008
- Unrated
Here's a great plan of attack for using email marketing to supplement your sales during the holiday - and beyond.
5 Incredibly Easy Ways to Add Fresh Content to Your Web Site
- By Karen Scharf
- Published October 21, 2008
- Building Traffic
- Unrated
You probably know by now that your web site needs to be updated on a regular basis. Updating your site is vital because search engines love fresh content.
Write Effective PPC Ads - Keep These 6 Tips In Mind
- By Karen Scharf
- Published October 14, 2008
- Pay Per Click
- Unrated
Google's recent changes to AdWords make it easier for novices to get started with pay per click advertising. But if you've never created a PPC ad before, the task can seem a little intimidating.
8 Steps To Getting Your Web Site Crawled
- By Karen Scharf
- Published October 9, 2008
- Search Engine Optimization
- Unrated
Every SE has its own web crawler program and its own formula for ranking pages. However, while page factors might be ranked differently by different engines, the idea behind the web crawlers is basically the same. Getting your site crawled often is a good indicator that the SE finds your site important.
Proven Formula For Setting Your 2009 Income Goals
- By Karen Scharf
- Published October 6, 2008
- Strategic Planning
- Unrated
I just finished up my business plan for 2009 (and if you haven't updated your 2009 plan yet, I urge you to get started soon!) and I'm working with several clients to update their plans also. One of the roadblocks many of clients run into is the difficulty of setting concrete goals and objectives.
Never Used AdWords? Here's Some Good News
- By Karen Scharf
- Published October 1, 2008
- Pay Per Click
- Unrated
If you haven't used pay per click advertising to drive traffic to your web site, now might be a good time to get started. Google has recently announced several changes.
